This post (written based on the presentation embedded above) explains how the Facebook “Like” button is poised to kill online display advertising as we know it, and help you understand why the social networking giant has been valued at $50 billion. It is the second in a series of posts about marketing with Facebook. The first post with about marketing with Facebook Pages and Facebook Ads. Let's get started.
At first, the web was about surfing the information highway. Then it evolved into a place where the focus was on web content, pages, databases and documents. Today, it has become a place to connect with friends and trusted colleagues. The web of tomorrow will be about finding relevant content from our friends, signaling the end of algorithmic search as the dominant means of locating relevant content online.