In this episode of For Immediate Release B2B, Paul Gillin and Eric Schwartzman interview SAP Head of Social Business Sarah Goodall and discuss the risks of relying on social networks to deliver news in a democracy, Sprinklr's Get Satisfaction acquisition, Meerkat and Periscope.

Fair use is an essential tool for journalists, enabling them to draw upon copyrighted material in the name of the public’s right to know. But who decides what constitutes fair use in a medium that spans the globe?

This social media policy tip says when you're developing a social media guidelines, it's a good idea to use language that makes it safe for employees to use their personal accounts to drive engagement.

Consider this in tandem with lost productivity concerns and security risks.

A lawsuit filed by PhoneDog.com against Noah Kravitz for "misappropriation of trade secrets..." is prompting companies to update their corporate social media policy.

But if you do, you're over emphasizing a possible worst case scenario.

Because if your company is going to be heard through social media, you're going to need as much help as you can get.