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"I have 15 years experience at large and small PR firms. And I've handled media relations at the largest events on the planet. I wrote this to save you the heartache, time and money of failing at PR. Read this before you start calling PR agencies," Eric Schwartzman

Confessions from a PR Agency Insider:

  • How PR firms get news media coverage
  • World of online influencer relations
  • Using PR for qualified lead generation
  • Negotiating PR agency-client contracts
  • PR agencies that get tech start-ups
  • Unique requirements of online PR for startups
2020 HOW TO GUIDE

Guide to PR for Startups

How to Get PR for Your Startup

Landing Page - Start-Up's Guide to PR

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Growth Stage PR

Start ups face unique PR staffing challenges.

Just as infants, toddlers and teens have different needs, so do start-upschange-ups and scale-ups.

Learn how those needs change as your company matures.

Download the 2020 Start Up's Guide to Hiring Public Relations

Hierarchy of PR Needs
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2020 REPORT

Start-Up's Guide to Hiring PR

Knowledge is power. Learn the PR agency hiring game before you start shopping.

Landing Page - Secrets of PR

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Join My Weekly Webinar

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Weekly video chat on the latest earned, shared and owned media tools and trends.

Eric Schwartzman

Digital Transformation Advisor

I'm a native Los Angeleno, husband, father and tennis fan with 20-years experience ramping online sales, marketing and service for clients including Boeing, Johnson & Johnson, Toyota, the United States Marine Corps and thousands of SMBs.

I show entrepreneurs how to grow revenue through digital transformation, marketing automation, content marketing, SEO, email marketing and social media. I have over 200,000 students on Udemy, wrote the first book on B2B digital marketing, and founded and sold a successful SaaS startup.

Rafa bombed at the BNP Paribas Tournament at Indian Wells in Palm Springs, California.
Rafa bombed at the BNP Paribas Tournament at Indian Wells in Palm Springs, California.
2020 REPORT

Secrets of Successful PR

 

  • How to generate news media coverage
  • How to hire the right PR person or agency
  • Conflicts of interest in all agency-client relationships
  • Hybrid staffing alternatives to outsourcing
  • Evaluating go-to-media strategies