2020 HOW TO GUIDE
Guide to PR for Startups
How to Get PR for Your Startup
Growth Stage PR
Start ups face unique PR staffing challenges.
Just as infants, toddlers and teens have different needs, so do start-ups, change-ups and scale-ups.
Learn how those needs change as your company matures.
Download the 2020 Start Up's Guide to Hiring Public Relations
Start-Up's Guide to Hiring PR
Knowledge is power. Learn the PR agency hiring game before you start shopping.
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Digital Transformation Advisor
I'm a native Los Angeleno, husband, father and tennis fan with 20-years experience ramping online sales, marketing and service for clients including Boeing, Johnson & Johnson, Toyota, the United States Marine Corps and thousands of SMBs.
I show entrepreneurs how to grow revenue through digital transformation, marketing automation, content marketing, SEO, email marketing and social media. I have over 200,000 students on Udemy, wrote the first book on B2B digital marketing, and founded and sold a successful SaaS startup.
Secrets of Successful PR
- How to generate news media coverage
- How to hire the right PR person or agency
- Conflicts of interest in all agency-client relationships
- Hybrid staffing alternatives to outsourcing
- Evaluating go-to-media strategies