Social Marketing to the Business Customer

social-marketing-to-the busines-customer

“The foundation book for B2B social media marketing.”


B2B Digital Marketer's Guide

This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring, social media policy development, long-term client relationships, gaining stakeholder support, building a more transparent organization, and what's coming next.

  • Features plentiful examples, case studies, and best practices
  • Focuses on the channels that are most effective for B2B website marketing agencies
  • Builds on the authors' more than 30 years of combined experience in the social media marketing space, as well as two previous successful books
Eric Schwartzman Author Hero-1000
eric signing book

Contact Form - Author Page

  • Hidden
  • This field is for validation purposes and should be left unchanged.

Digital Marketing Podcasts

B2B Lead Gen Podcast

The podcast discusses how B2B marketing uses technology, data, and content marketing strategy to generate, qualify, and convert leads to revenue, represented by an icon on the company website. Learn to convert marketing qualified leads to sales qualified leads.

The podcast version of a weekly live video chat covering the most recent advancements in Earned Media, including discussions on advertising, B2B, blogging, content marketing, data, digital marketing, e-commerce, email, experience, graphic design, influencer marketing, and Los Angeles.

On the Record Online Podcast by Eric Schwartzman

On the Record Online

The podcast explores how technology is revolutionizing communications in organizations (archive), covering topics like data, SEO, marketing, branding, digital marketing, communications, social media, companies, and public relations.