My client Ecast announced a deal with Heineken USA today which is pretty innovative. Ecast has a network of 5000 digital-downloading jukeboxes in bars nationwide. It may not sound like a lot, but when you consider that there are only 8000 Starbucks, you get some perspective on their reach.
Heineken is embedding their brand into the music listening experience with contextual banner and tower ads that appear in the GUI on the touchscreens patrons use to pick song selections. AdPulp and Ad Age ran stories on it today.
It is relevant to readers of this blog because it is a real world example of a major brand embracing new media to reach audiences.