As if it weren’t hard enough already for broadcasters, distributors and producers of first-run syndicated programming to find time periods on the broadcast television airways, the FCC’s decision not to allow terrestrial broadcasters to multicast via cable through the “must carry” law will doubt make it even tougher.
Since the shift to digital programming frees up so much bandwidth for cable operators, the decision not to require cable operators to carry more than a single digital programming stream from any particular broadcaster definitely give cable an edge over broadcasters.
Jube Shriver at the Los Angeles Times wrote a story on the FCC’s decision but the New York Times just ran with the Associated Press coverage.
In my opinion (and keep in mind that just as it says in the description, my blog is stricltly opinion), the Los Angeles Times consistently beats out the New York Times in covering the entertainment and media businesses.
Keep that in mind when you are launching media PR or entertainment public relations campaigns.