Live Streaming Schedule (NYC Time) Monday, April 2, 2012 9:00 AM - Caryn Marooney, vice president of technology communications, Facebook PRSA has asked me NOT to stream any sessions. But others at the conference are, so watch my twitter feed and I'll retweet their links.  Sorry....

The business model known as collaborative consumption -- where buyers and sellers trade without intermediaries through an online community marketplaces -- has been a homerun for Ebay and Craigslist. But a new breed of start-ups like AirBNB, which apply the same model to service industies, where...

This social media policy tip says when you're developing a social media guidelines, it's a good idea to use language that makes it safe for employees to use their personal accounts to drive engagement.

Consider this in tandem with lost productivity concerns and security risks.

A lawsuit filed by PhoneDog.com against Noah Kravitz for "misappropriation of trade secrets..." is prompting companies to update their corporate social media policy.

But if you do, you're over emphasizing a possible worst case scenario.

Because if your company is going to be heard through social media, you're going to need as much help as you can get.