Search results for: growth mindset
Behavioral Training: Growth Mindset for Innovation and Leadership
Behavioral training is emerging as the best way to teach someone how to develop the courage to step out from the pack and assume a leadership position, according to Carol Dweck, author of the New York Times Best Seller Growth Mindset. Innovators introduce new ideas, practices and products. Their ideas are unfamiliar to us, they change…
Read MoreSocial Media Communication Readiness at Work [RESEARCH]
Public relations team members should take the lead on social media communication across the spectrum of enterprise and corporations. The research says PR practitioners need to be social media communication ready, and since best practices are still evolving, PR could probably benefit from adopting a growth mindset and a social media policy that encourages coworkers…
Read MoreDigital Marketing Keynote Speaker
Marketing Keynote Speaker Every business is different. And every digital marketing keynote speaker presentation that award winning Eric Schwartzman delivers is different. He shares marketing examples and case studies from your business sector to inspire professionals, enhance productivity, and engage executives. An authority and change management champion, he always takes the time to connect with…
Read MoreThe Digital Pivot Book
The Digital Pivot: Secrets of Online Marketing This book explains in simple language how to successfully move your business or career online. Eric Schwartzman, bestselling author of Social Marketing to the Business Customer, makes digital marketing so easy to understand anyone can do it. Get the big picture on what it takes to pivot to…
Read MoreAlgorithms, AI, and Accretion- Future of Digital Marketing in 2021
AI, advanced algorithms, and big data have ushered us into a new era of marketing and consumption. We’ve seen disruptive technology impact consumer behavior and revolutionize our capabilities as marketers. But should we be skeptical — or more cautious — with how we implement the latest martech or use AI within the B2B customer journey?…
Read MoreB2B Sales and Marketing Alignment: 3 Blind Spots to be Mindful Of
Everyone in B2B sales and marketing these days is talking about aligning sales, marketing and even customer service to increase conversions and circumvent churn. The holy trinity of alignment has given life to a new management discipliner called revenue operations. As a life long student of the digital business strategy who wrote a best seller…
Read MoreDigital Crisis Communications: Litmus Test for Evaluating a Crisis
When your critics start calling you out on Twitter and Facebook and your social media monitoring tools start turning up all kinds of negative posts on Instagram and Pinterest, your first impulse might be to gather your key stakeholders and move into social media crisis communications mode. But before you assemble your communications team and…
Read More3 Ways to Use Digital Media to Market Travel
Companies like Intel, Dell and Whole Foods have been bullish on providing their employees with digital marketing training programs. In travel, that hasn’t been the case. Over the last few years, the recession put travel marketers through the ringer. But now, as we emerge from the bottom, social media marketing is more important than ever…
Read More