Why Social Media Policy Trumps Strategy Every Time

Social media policies aren’t typically the first things that come to mind when you’re developing a social media marketing strategy.

But they should be.

Without social media policies in place, social media marketing plans are unsustainable. On social networks, reach is a function of engagement. Without engagement, there is no reach.

Thus, in order for social media marketing messages to get noticed, they need to get passed along to friends of friends and their friends. That means other people have to like, comment and share.

Drafting a social media policy may not seem as important as creating great content to share; but, if your addressable market – your employees, resellers or members – haven’t been given clear, easy-to-follow social media guidelines on permissible use, they’re much less likely to participate, so you’re much less likely to reach their friends.

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