Now that we know Cambridge Analytica used psychographic advertising for political gain, is the revenue model for Google, Facebook, Amazon and Twitter a violation of personal privacy?

Should advertisers and developers be allowed to target advertising based on psychographics profiles?

That's the question everyone's asking, despite the fact we willingly surrender any reasonable expectation of privacy every time we share our personal opinions online.

Social networks have been segmenting based on psychographics for over a decade now.  We should all know by now that if the media we consume is free, we're the product.

8 November 2017; Simon Cross, Facebook, on the SaaS Monster Stage during day two of Web Summit 2017 at Altice Arena in Lisbon. Photo by Seb Daly/Web Summit via Sportsfile

If the case studies and news highlights in this blog post are any glimpse of things to come, than corporate Facebook Pages could become less important to marketers once they learn that the real power of a social network. Spoiler Alert The best times to post, types...