For those inside corporations and at public relations agencies worried about how to deal with a seemingly unruly communications tool like the blog, check out these guidelines by Sun Microsystems on the rules all their employees who blog are expected to comply with...

I just read a poem by Rudyard Kipling in a short piece in the NY Times Week in Review section by David Mamet on Arthur Miller's passing, and I think it speaks volumes about why Ketchum PR's decision not to respond to repeated requests for...