Make no mistake about it!The killer app for B2B social media at trades events is, believe it or not, the app.But not just any app.  Mobile apps.   More and more, attendees are using iPhone and Android apps to network digitally at events, and marketing them...

Are you ready to win the war against digital illiteracy?The first step is the toughest one. But it's also the most important.Provide everyone with clear-cut, easy-to-follow guidelines to help them distinguish between conversations that can happen in public, and conversations that need to be kept...

As psyched as readers of this blog may be about the benefits of integrating social media into marketing, PR and organizational communication, we're still in the dark ages when it comes to appreciating how these channels are redefining information discovery and reputation management.Despite the wide...