[audio: http://ontherecordpodcast.com/pr/otro/electronic/Social_Media_Literacy_and_Ethics.mp3]

Social media marketing is no longer enough. You need a social media literate workforce, says Jeanne Meister, best-selling author of The 2020 Workplace.

Social media literacy is the understanding how to use social media both inside and outside the organization in a safe and secure way to improve their productivity and efficiency.

Social Media Monitoring has been the focus of a podcast series released over the last few weeks in the wake of Google’s announcement they’ll be retiring Google Reader.
 
As the producer of an online social media monitoring course based on Google Reader, I’ve been intently evaluating free Google reader alternatives such as Feedly and Netvibes.  After an in depth evaluation of these two contenders, I also wrote a post comparing them for Venture Beat last Friday.
 
While Salesforce Marketing Cloud, which bundles Radian6, Buddy Media and Social.com, isn’t free, in the quest for thoroughness, I decided to include their offering on this evaluation to check in and see what’s new over there.

Social media policies aren’t typically the first things that come to mind when you’re developing a social media marketing strategy. But they should be. Without social media policies in place, social media marketing plans are unsustainable. On social networks, reach is a function of engagement. Without engagement,...

Just in time, a new step-by-step guide is available for migrating your RSS feeds from Google Reader to Netvibes.
This post is a summary of a conversation I had with Netvibes CEO Freddy Mini (@freddymini) who told me why a social media monitoring tool without integrated social media analytics is a hammer without a nail.

To make sure our online Social Media Training Bootcamp stays timely, I spoke to social media marketing analyst Brian Solis about his new book What’s the Future of Business – Changing the Way Business Create Experiences, which redefines the key elements of an effective social media strategy.

 
If you haven’t read it yet, the new book advances his “shareable moments” concept into a framework for social media engagement by identifying when, what and how organizations can best shape the dynamic customer journey, suggesting social media marketing should be about shaping intentional experiences or the experiences customers have through experience architecture.

On April 2, 2013 social media was officially deemed an acceptable venue for publicly traded companies to disclose material information to investors by the U.S. Securities and Exchange Commission.

The new SEC ruling on social media stipulates that before companies use social media for material disclosures, they must alert investors where they’ll be doing so in advance.  In this interview, Glen Gilmore, author of Social Media Law for Business and principal at Gilmore Business Network talks about the impact and ramifications of the ruling for employers and employees.