Most businesses think social media is for marketing. Digital analyst Brian Solis disagrees.In his new book What’s the Future of Business: Changing the Way Businesses Create Experiences, Solis explains how the dynamic customer journey inspires “intentional experiences” before, during and after the decision to purchase which go far beyond the call of marketing.

After discovering that 80% of employees were putting it off until the last minute, Google used social media and gamification to reinvent their internal online sales training program. They scrapped their conventional online course and developed a new, custom online training where participants can earn points...

When critics use social networks to focus negative attention on a company, brand, product or service, social media pundits call them social media horror storiesBut before you assume that what you've got is an actual, bona fide social media horror story, use this litmus test...