The proposed Transatlantic Trade and Investment Partnership (TTIP) is one of the most popular topics of conversation on social media in Lithuania, according to a recent study I conducted to inform the digital communications strategy of the US Embassy to Vilnius for Ambassador Deborah A. McCarthy. Our findings...

Are politically correct social media policies that restrict lawful, free speech counterproductive to the organizations they’re supposed to serve?  Are they strategically unsound? Is it time to reinvent the conventional approach to social media governance so as not to discourage thoughts and ideas that can lead...

I had a chance to interview Dr. Marc Teerlink, Global Strategist & Data Scientist at IBM recently. He's a fascinating guy, and we spoke about using social media monitoring tools to separate the signal from the noise, how to use past conversations to try and predict the future, why teens are the most difficult audience to monitor and the dangers of relying too heavily on sentiment when predicting outcomes.

[audio:http://ontherecordpodcast.com/pr/otro/electronic/Social_Media_Monitoring_Big_Data.mp3]