Social Media Marketing at Whole Foods with Natanya Anderson [PODCAST]

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Natanya Anderson (@NatanyaP), Director Social Media and Digital Marketing at Whole Foods Market, which includes a branded Twitter account with over 3 million followers and more than 600 local social meida accounts representing the grocery stores that are part of the chain. Natanya has a food blog at Austin Food Lover’s Companion and is a past president of the Austin Food Lover’s Alliance. Whole Foods Market (NASDAQ: WFM) is the world’s largest organic and natural foods supermarket chain.
[audio:http://ontherecordpodcast.com/pr/otro/electronic/Whole_Foods_Social_Media.mp3]

In this exclusive interview, she discusses:

  • How Whole Foods coordinates and localizes their social media efforts.
  • How Whole Foods trains and qualifies personnel to engage on behalf of the stores.
  • Managing the sprawl of social media among 1200 representatives
  • How the brand provides tools, reports, content and engagement guidance to the stores
  • How they use online social media training to bring people up to speed
  • What happens if someone makes a mistake?
  • Costco vs. Food Workers Union compliant filed with the NLRB.
  • And much more!
Special thanks to Babette Pepaj at BakeSpace.