Archive for the ‘strategiccommunications’ Category

Jun 12, 2015
Content Marketing Strategy Expert Mike Moran

Former IBM Distinguished Engineer and Content Marketing Strategist Mike Moran shares his content marketing strategy template for B2B marketing practitioners.

How do you conduct B2B content marketing when your competitors are already way ahead of you?

When the first-mover advantage is gone, what is your content marketing plan for competitive differentiation?

How do you deliver a content strategy to a client with unrealistic goals? Read the rest of this entry »

May 14, 2015

If you’re trying to win hearts and minds in a contentious political environment–or customers in a competitive marketplace–what you say may not be as important as who says it.

The storyteller has become more important than the story.

Whether you’re selling policy or product, the public grows uncertain when influencers argue. If you’re trying to compel someone to act…

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