The main rule that governs healthcare privacy is derived from a 1996 Federal Law called the Health Insurance Portability and Accountability Act, or HIPAA.

It was fleshed out by the Department of Health and Human Services, which began enforcing it as a regulation in 2002 and although the rule predates the rise of social media, its provision applies to what the regulations call “protected health information” in either digital or paper form.

The rule applies to all so-called "covered entities" -- which includes individual and group health plans, health care clearinghouses or really any health care provider who transmits health information -- and its implications extend to the worlds digital and social media.

A major goal of the Privacy Rule is to assure that an individuals’ health information is properly protected without restricting the flow of that information needed to facilitate high-quality health care.

Social media policies aren’t typically the first things that come to mind when you’re developing a social media marketing strategy. But they should be. Without social media policies in place, social media marketing plans are unsustainable. On social networks, reach is a function of engagement. Without engagement,...

As psyched as readers of this blog may be about the benefits of integrating social media into marketing, PR and organizational communication, we're still in the dark ages when it comes to appreciating how these channels are redefining information discovery and reputation management. Despite the wide...


This post (written based on the presentation embedded above) explains how the Facebook “Like” button is poised to kill online display advertising as we know it, and help you understand why the social networking giant has been valued at $50 billion.  It is the second in a series of posts about marketing with Facebook. The first post with about marketing with Facebook Pages and Facebook Ads.  Let's get started.

At first, the web was about surfing the information highway. Then it evolved into a place where the focus was on web content, pages, databases and documents. Today, it has become a place to connect with friends and trusted colleagues.  The web of tomorrow will be about finding relevant content from our friends, signaling the end of algorithmic search as the dominant means of locating relevant content online.

As excited as you may be with cross-publishing Facebook apps, Seesmic,, Posterous, TweetDeck, TubeMogul, Blip.TV, FriendFeed and the latest, Google Buzz -- which automatically move what we say from one social media network to another -- until these tools become as good at listening...