Social media policies aren’t typically the first things that come to mind when you’re developing a social media marketing strategy.But they should be.Without social media policies in place, social media marketing plans are unsustainable. On social networks, reach is a function of engagement. Without engagement,...

When critics use social networks to focus negative attention on a company, brand, product or service, social media pundits call them social media horror storiesBut before you assume that what you've got is an actual, bona fide social media horror story, use this litmus test...

The biggest search and social networking companies to date were born in America, so it's easy to be seduced into thinking that the American way of doing things online is the best way of doing things online.  But most netizens today are not Americans. The majority...

Make no mistake about it!The killer app for B2B social media at trades events is, believe it or not, the app.But not just any app.  Mobile apps.   More and more, attendees are using iPhone and Android apps to network digitally at events, and marketing them...