In this episode of the FIR B2B Podcast, Paul Gillin and I discuss the critical role online advertising plays in building demand for products and services with Greg Johns, SVP, Senior Director Digital Strategy at Initiative and new research by Joseph Turow (@joeprof) and Michael Hennessey from Annenberg (@APCCPenn) and Nora Draper (@NoraADraper) the University of New Hampshire that finds most Americans do not believe ‘data for discounts’ is a square deal.“It’s a misnomer that people don’t trust the media,” says Greg Johns. “The truth is that people rely on paid media quite a bit to make decisions, and they rely on brands to help guide them.”

Social media policies aren’t typically the first things that come to mind when you’re developing a social media marketing strategy.But they should be.Without social media policies in place, social media marketing plans are unsustainable. On social networks, reach is a function of engagement. Without engagement,...

When critics use social networks to focus negative attention on a company, brand, product or service, social media pundits call them social media horror storiesBut before you assume that what you've got is an actual, bona fide social media horror story, use this litmus test...

The biggest search and social networking companies to date were born in America, so it's easy to be seduced into thinking that the American way of doing things online is the best way of doing things online.  But most netizens today are not Americans. The majority...

Are you ready to win the war against digital illiteracy?The first step is the toughest one. But it's also the most important.Provide everyone with clear-cut, easy-to-follow guidelines to help them distinguish between conversations that can happen in public, and conversations that need to be kept...