Archive for the ‘paid meda’ Category

Jul 28, 2015

Greg Johns and Erica JohnsIn this episode of the FIR B2B Podcast, Paul Gillin and I discuss the critical role online advertising plays in building demand for products and services with Greg Johns, SVP, Senior Director Digital Strategy at Initiative and new research by Joseph Turow (@joeprof) and Michael Hennessey from Annenberg (@APCCPenn) and Nora Draper (@NoraADraper) the University of New Hampshire that finds most Americans do not believe ‘data for discounts’ is a square deal.

“It’s a misnomer that people don’t trust the media,” says Greg Johns. “The truth is that people rely on paid media quite a bit to make decisions, and they rely on brands to help guide them.”

[audio: http://traffic.libsyn.com/fir/Fir-B2B_28.mp3]

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