Archive for the ‘online social media training’ Category

Jul 09, 2015

Technology advances faster than government can adapt, so laws that were enacted before social media existed often determine its lawful use.

Breaking those laws can cost employers hundreds of thousands or even millions of dollars and obliterate brand equity…but most managers don’t even know that they exist.

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May 13, 2015

In this new episode of For Immediate Release B2B, Paul Gillin and Eric Schwartzman snag an exclusive interview with Josh Bernoff about why he left Forrester Research and what’s up to now.

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B2B News
Twitter stock took a hit as the company announced disappointing earnings and continues to struggle with increasing member activity.

Could Twitter become acquisition bait or, even worse, the walking dead?

It’s looking like a distinct possibility if this company doesn’t refocus its efforts on creating a great user experience. It’s too beholden to Wall Street right now.

Special Guest: Josh Bernoff

Josh Bernoff is well known to the community of social media aficionados as co-author of the best-selling book Groundswell and a highly visible Forrester Research analyst for many years.

Last year he left Forrester and struck out on his own, setting up a website called Without Bullshit that attacks jargon, corporate doublespeak and vacuous communications. Having read more than 10,000 press releases during his career, he has no shortage of material and he appears to have hit a nerve.

A recent post about 10 writing trips and the psychology behind them logged more than 100,000 page views in a little more than three days. Josh believes the companies that succeed will be those that are honest, forthright, original and personal in the way they communicate.

Josh is working on a book about how to write without BS. It’s a topic he’s passionate about, and that comes through in this interview.

Follow Josh on Twitter.

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About Your Hosts

Paul Gillin is a veteran technology journalist and a thought leader in new media. Since 2005, he has advised marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively. He is the author or co-author of five books, including Social Marketing to the Business Customer (2011), the first book devoted entirely to B2B social media marketing. He is also a social media trainer and coach at Profitecture, a training firm for B2B companies and their channel partners.

Send Paul an email or connect with him on Twitter: @pgillin

Eric Schwartzman is a digital strategist with 15 years of experience selling and leading teams on the agency side in the development and delivery of innovative integrated marketing initiatives for multinational corporations, NGOs, federal government agencies and military commands. He is a frequent speaker at conferences all over the world on the topic of how technology is changing the way organizations communicate and the way people use media and information.

Follow Eric on Twitter at @ericschwartzman.

Eric’s expertise is in digital strategy, digital governance, content marketing, database marketing, user experience design, employee advocacy, education technology, digital multimedia production, B2B lead generation, search engine optimization and social media engagement techniques. He’s also the best-selling co-author of Social Marketing to the Business Customer.

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May 04, 2015

Panelists Mitch Joel, President of Mirum, Digital Strategist Eric Schwartzman, Comply and Tom Webster, VP Strategy and Marketing at Edison Research discuss SnapChat, market research as content marketing, Uber in car advertising and more with host Bob Knorpp.

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Mar 25, 2015

Social Media in Latin America and the Caribbean Private Sector

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If you’re curious if and how the Latin America and the Caribbean private sector uses social media, this post is for you.

My firm just completed a comprehensive study for the IDB Group on private sector discussions on social media among local companies, financial markets, multilatinas and peer multilaterals in Latin America and the Caribbean.

This post features a summary of our findings.  Let’s get into to the data.

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Categories: online social media training
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Feb 05, 2015

A Proposal To Unmask Hate On Twitter, Without Abandoning Anonymity

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With any marketing medium, there’s a certain amount of pollution that can create a toxic environment unsuitable for brand activity. With direct mail, the more irrelevant junk mail a person receives, the more challenging it will be to break through and get your piece opened. With email, it’s spam.

On social media, there’s the danger of other users — either “friends” or other brands — poisoning the medium through spam or just plain bad behavior. As marketers, and as users of social media, we need to demand more from the networks. In this piece, I’ll suggest a remedy that could make social networks much more hospitable places for all concerned.

Contrary to former Facebook CMO Randi Zuckerberg’s comment that “Anonymity on the internet has to go away,” the problem isn’t anonymous users, it is a lack of transparency from the social networks.

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Categories: online social media training
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Jan 17, 2015

Do Social Media Policies Stifle Innovation?

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Are politically correct social media policies that restrict lawful, free speech counterproductive to the organizations they’re supposed to serve?  Are they strategically unsound?

Is it time to reinvent the conventional approach to social media governance so as not to discourage thoughts and ideas that can lead to growth?  Paul Gillin didn’t think so when we discussed it on our last B2B social media podcast, but I’m not convinced.

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Categories: online social media training
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Aug 08, 2014

Social Media Compliance for Financial Services

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Morgan Stanley’s recent decision to loosen the reign for their financial advisers on Twitter is the latest in a long list financial services social media case studies. Last December, FINRA fined Barclays $3.75M for system is record keeping and email retention failure. And last June, the regulator warned investors against trading on “pump-and-dump” emails. The finance industry has their social media conferences and consultants.
Because of specific finance industry rules and regs like FINRA 10-06 and 11-39 and SEC Risk Alert: Investment Adviser Use of Social Media, using social media in financial services must be in accordance with applicable advertising, account origination and document retention requirements.
Mike Langford (@MikeLangford) is the CEO of finservMarketing and a financial services industry veteran with 20 years of experience in roles spanning customer service, finance and investment advice and management at Fidelity Investments, State Street Corporation, The Pioneer Group and BFDS.  In this episode, he explains how Certified Financial Planners, Investment Advisers and Bankers can use social media effectively and responsibly.
Social Media for Financial Services Topics Discussed:

About the Podcast:
On the Record…Online is an award-winning podcast launched in 2005 by Eric Schwartzman, CEO of social media compliance training provider Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace.  Follow the podcast on Twitter @ontherecord and follow him @ericschwartzman.
Categories: online social media training
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