Brady Forrest of O’Reilly (he runs the Where 2.0 event going on now in San Jose) and Mike Pegg, who works at Google on Location API team, show off their mobile phones. By Robert Scoble

The killer app for marketing B2B events is nothing less than a mobile app. Attendees are already using mobile apps to network digitally at conferences and trade shows so why not make mobile part of your digital marketing strategy at B2B events and transform your events into...

These B2B event marketing ideas, compiled from a one day workshop I led at the Event Marketing Summit in Chicago, are great ways to leverage digital media to build community online and generate leads. Professionals with common interests and goals regularly invest time and money to...

8 November 2017; Simon Cross, Facebook, on the SaaS Monster Stage during day two of Web Summit 2017 at Altice Arena in Lisbon. Photo by Seb Daly/Web Summit via Sportsfile

If the case studies and news highlights in this blog post are any glimpse of things to come, than corporate Facebook Pages could become less important to marketers once they learn that the real power of a social network. Spoiler Alert The best times to post, types...