Building your Social Presence Across the Web with Facebook

THIS VIDEO HAS NO SOUND. SORRY.  STAND BY FOR THE AUDIO ONLY VERSION, RECORDED ON A SEPARATE DEVICE, WHICH WILL BE RELEASED SHORTLY.

Facebook engineer Simon Cross talks about how businesses can use Facebook’s social plugins and APIs to drive traffic, engage communities and gain insights into their likes and dislikes.

Presenting in Paris, Facebook revealed that it has 18 million users in France, 26 million users in the UK, 16 million users in Italy and 12 million users in Germany. They also said there are 2 million websites using Facebook Connect to extend Facebook functionality to their destination sites. As a success story, they mentioned Spotify gets 56% of it’s traffic from Facebook.

I plan to include much of what I’ve learned here today in my Social Media Boot Camp 14-15 Dec. 2010 in Frankfurt.

There were two other sessions as well. The second was with Xavier Leclerc, an Facebook Account Executive and a third with Christian Hernandez, head of Business Development. I recorded the audio for all three and will be releasing them separately as podcasts, if you’d rather listen on the go.

At the close of the session, Facebook said they’d be uploading the PowerPoint, which is NOT visible in this video to http://www.scribd.com/facebook.