Social Media Policy Analysis
The New FDA Social Media Policy [PDF] is unlikely to achieve its stated purpose of encouraging “…the use of school media technologies to enhance communications."
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Still, given that many social media policies that have violated the National Labor Relations Act so far, I’m surprised to see the isnew policy make what appear to some pretty basic mistakes with respect to NLRA compliance, particularly since the FDA is among the last big US Federal Agencies to publish a social media policy, which means they’ve had a good deal of time to develop governance standards.

In this episode of the FIR B2B Podcast, Paul Gillin and I discuss the critical role online advertising plays in building demand for products and services with Greg Johns, SVP, Senior Director Digital Strategy at Initiative and new research by Joseph Turow (@joeprof) and Michael Hennessey from Annenberg (@APCCPenn) and Nora Draper (@NoraADraper) the University of New Hampshire that finds most Americans do not believe ‘data for discounts’ is a square deal.

“It’s a misnomer that people don’t trust the media,” says Greg Johns. “The truth is that people rely on paid media quite a bit to make decisions, and they rely on brands to help guide them.”