Seventy percent of B2B buyers wait until after they have defined their needs before engaging a salesperson. By that time, most buyers have established a preferred vendor relationships as well, which is why getting in front of the right crowd to build relationships with prospects...

In business, the concept of alignment strategy is about breaking down silos inside organizations and establishing cross-functional workflows without inhibiting anyone's domain expertise. "It's often straightforward to identify a strategy needed to achieve a goal, but what trips up companies is figuring out how to execute...

Marketing hit it out of the park! They finally dialed in the right SEO and content marketing strategy and nailed B2B lead generation. A firehose of prospects were downloading their new white paper and registering for their upcoming webinar. In 30-days, they'd tripled their leads acquisition rate. ...