With 15+ years of marketing, public affairs and digital product management experience, I lead multidisciplinary teams with the urgency of an entrepreneur, the sensitivity of a diplomat and the effectiveness of a scrum master.
I founded the first content management system for corporate communications, iPRSoftware (formerly iPressroom) before applying the merits of big data analytics to public affairs initiatives for the U.S. Dept. of State and DoD. Currently, I lead digital innovation at a $1B B2B manufacturer.
I’m also a digital marketing strategy, content marketing, demand generation, search engine optimization, email marketing, and marketing automation expert with experience integrating and implementing multiple platforms.
In 2011, I cowrote the best-seller “Social Marketing to the Business Customer,” the first book on B2B demand generation and created a portfolio of self-paced online courseware used by more than 36k students.