I had a chance to interview Dr. Marc Teerlink, Global Strategist & Data Scientist at IBM recently. He’s a fascinating guy, and we spoke about using social media monitoring tools to separate the signal from the noise, how to use past conversations to try and predict the future, why teens are the most difficult audience to monitor and the dangers of relying too heavily on sentiment when predicting outcomes.
You can listen to a recording of our conversation or read it below.
Eric: You’re floating around somewhere in the ocean, yeah?
Marc: Yeah. I do this like once or twice a year. I try to still take a serious race ‑‑‑ serious crossing, actually ‑‑ together with some buddies that I know for quite some time. We go back like 20‑plus years. Those are the good moments in life, I can tell you. Just to be away from it all. More »